The Marketing Model illustrated below was developed at the Santa Clara University last year during an in-house residence program. The model is supported by Capitec Bank who will offer affordable micro loans to qualifying persons, earning R1,500 per month or more.

Initially, we are targeting the Ekurhuleni area that comprises some 136,000 informal dwellings that have no electricity.  We are setting up 9 franchises in Ekurhuleni and have 3 franchise holders already committed to take up franchise agreements.

Click here for the proposed design for our new service shops in Ekurhuleni.